Mohamed Mahmoud - Digital Marketing Strategist

About Me

A dedicated and results-driven Digital Marketing and Social Media Manager with a proven track record in developing and executing impactful marketing strategies. With over three years of experience managing high-profile social media accounts, I have successfully driven significant increases in engagement and follower growth across multiple platforms. My expertise lies in strategic content creation, data analysis, and campaign optimization, consistently enhancing brand visibility and audience loyalty. I am passionate about leveraging cutting-edge digital tools to achieve business objectives and thrive on new challenges that drive success.

Professional Experience

Marketing Manager, Al-Jam`iya Al-Shar`iya (June 2025-Present)

Overseeing marketing strategies for multiple community support branches including el-Eman House for Orphans, el-Eman Center for Rehabilitation, and el-Fath Community Support Center.
Developing and executing targeted, seasonal marketing campaigns to increase donations and support over 1,850 beneficiaries.
Key Achievement: Increased total online donations by 40% in the first 6 months through targeted Facebook Ad campaigns and community-focused storytelling.

Marketing Coordinator, The Travlab (2024-June 2025)

Coordinated comprehensive marketing strategies aimed at enhancing brand visibility and increasing customer conversions.
Managed digital marketing campaigns across social media, email, and web platforms to effectively reach target audiences.
Key Achievement: Generated over 200 qualified leads per month by optimizing Google Ads campaigns and improving landing page conversion rates by 15%.

Digital Marketing Manager, Curva Company (2022-2023)

Managed and grew a social media community from 800k to over 1.3 million followers.
Developed and executed data-driven marketing plans that increased brand visibility and social media follower count.
Key Achievement: Boosted average post engagement rate from 2.5% to 5% by implementing a new content strategy focused on user-generated content and interactive stories.

Skills & Tools

Digital Advertising

Facebook Ads Manager
Google Ads
TikTok Ads
Snapchat Ads
LinkedIn Ads

Strategy & Management

Content Strategy
Email Marketing
Community Management

Analytics & Content

Google Analytics
Data Analysis
Copywriting

Portfolio Highlights

The Travlab

Curva Company

Magicano Page

Beit al-Riyada

Al-Iman Center

Al-Iman House

Al-Fath House

Akhbar Al Ahly

UEFA Sarcasm Society

Al-Fath Center

Professional Marketing Blueprints

Al-Jam`iya Al-Shar`iya - Community Support Center

Objective: To build an influential digital identity and increase donations to provide sustainable support for over 1,850 beneficiaries, leveraging the trusted name of "Al-Jam`iya Al-Shar`iya".

Key Strategies:

Establish a powerful digital presence via Facebook and a dedicated website.
Build an integrated content strategy based on pillars of Trust, Tangible Impact, and Community Support.
Launch phased action plan starting with foundation building, followed by focused campaigns like "Back to School" to demonstrate impact.
Develop institutional growth through corporate partnerships and a monthly donor program.

el-Eman House for Orphans with Disabilities

Objective: To become the first and most trusted choice for families with disabled children in New Cairo, increasing both beneficiary intake and donor support through purpose-driven content.

Key Strategies:

Target two distinct personas: families seeking services and corporate donors looking for impact.
Build content around pillars of "Stories of Change," "Services and Programs," and "Behind-the-Scenes Heroes."
Utilize a mix of Facebook/Instagram ads for demographic targeting and Google Ads for high-intent searches.
Launch the "Circle of Hope" retention program for monthly donors.

el-Fath House - Reputation Management & Trust Building

Objective: To execute a delicate reputation turnaround by re-establishing a positive brand image and building a sustainable support base focused on tranquility, respect, and success.

Key Strategies:

Implement a phased plan starting with building trust with local leaders *before* public communication.
Launch a digital presence reflecting a calm, organized, and positive reality, using content pillars like "Calm & Achievement" and "Our Ethics in Our Actions."
Utilize TikTok for sensitive, faceless storytelling to reach a younger, socially-conscious audience.
Activate support gradually through small, targeted campaigns for specific needs to build donor confidence.

Strategic Overview

KPI Execution Timeline

KPI Category	Key Milestone (Month 3)	Key Milestone (Month 6)	Key Milestone (Year 1)
Digital Growth	Achieve 1k-5k followers with 5%+ engagement.	Increase website traffic by 20%; 10% lead conversion.	Establish top-ranking SEO for key local terms.
Financial Growth	Secure first 20-30 monthly donors.	Increase total donations by 40%.	Double the number of individual donors.
Reputation & Ops	Secure 3+ positive testimonials from community leaders.	Launch fully functional website.	Secure 2+ corporate partnerships.

Example Monthly Ad Budget Allocation

Entity	Total Budget	Platform Allocation	Strategic Focus
Al-Jam`iya Al-Shar`iya	50,000 EGP	40k Facebook / 10k Google	Local donor acquisition & awareness
el-Eman House	50,000 EGP	35k Facebook/IG / 15k Google	Lead gen for families & high-intent donor keywords
el-Fath House	20,000 EGP	14k TikTok / 6k Facebook	Reputation building via video storytelling

Contact Me

Available for new opportunities and collaborations.

mohamedabdelataif2004@gmail.com

+201141257719